Marketing is a critical element in a business鈥檚 success. With increasing competition and rapidly changing technology, how organizations position their products and services to not only win, but retain customers, is key to their survival.
At Albers, we equip you with the strategic thinking that prepares you for a future in marketing leadership. Effective marketers use their knowledge of economics, psychology, sociology, and statistics to identify where to find potential customers, how to best capture their attention, and how to maintain their loyalty. Marketing is not only knowing how to do social media, search advertising, and marketing automation, but also how to conduct market research and analysis, write effective copy, and measure the success of campaigns.
The field of marketing has changed dramatically over the last decade due to the creation of new platforms for reaching prospects and the tools for research and evaluation. A sea change is projected to happen in the next few years due to the emergence of virtual reality, augmented reality, and the metaverse. Majoring in marketing affords you the opportunity to gain a base of knowledge and experience that will benefit your career. It also empowers you to understand and leverage the exciting opportunities that all this new technology brings to the world.
Interested in a career in marketing? Join Tech Bowl 2024 on February 13th, 2024. Tech Bowl is an annual event where Marketing Chair Matt Isaac, Assistant Professor Jennifer Hong, MBA in Sport and Entertainment Assistant Professor Natalie Welch, and Marketing Assistant Professor Katie Quinn rate ads run by tech brands on Super Bowl. Tech Bowl is hosted by 91探花's American Marketing Association.
The Albers undergraduate marketing program is ranked among the in the U.S. in 2019, according to DesignRush.
A concentration in marketing may be an entry point to a wide range of career paths. Almost all industries require marketing, including tech, the arts, non-profits, pharma, and sports/entertainment/celebrity management. Marketing can be B2C (business to consumer), B2B (business to business), or DTC (direct to consumer).
As a marketing major, I’ve been able to take advantage of the Albers networking nights to network with various marketing professionals, speak with marketing professors one on one about their careers, and work on relevant projects in my classes. The field of marketing is rapidly changing across industries as technology advances and Albers has done a great job at incorporating curriculum to prepare students to launch a successful career in marketing.
Julia Downing, '19, BABA MarketingMy favorite part about being a Marketing major has been all of the collaboration that occurs within classes between students. The small class sizes that Albers provides has helped me grow out of my comfort zone and express my ideas. Having easily accessible professors has provided me with the opportunity to connect with professionals in their network. Overall, Albers has provided me with core skills to network myself properly.
Matt Lipsen, '19, BABA MarketingAfter declaring a major in Marketing, I decided to join 91探花's American Marketing Association chapter to explore different career paths. I am currently the president of the 91探花 chapter. Through this leadership role, I've been able to gain hands-on professional experiences such as relationship development and communication skills. I love the possibility of helping students explore the vast opportunities in the field of marketing.
Nicolette Voskericyan, '19, BABA Marketing